pdf | Metaphor

If you use Microsoft Word, I hope you will read this.

Background

Microsoft Word makes and saves documents in a file type called Doc. Every version of Word uses Doc just fine, including all the newest versions of Word.

Microsoft has added a new format, called DocX. For 99.9% of us, it’s not better, it’s just new. It’s an option for those who need it, but most people don’t.

Now they have original Doc and new DocX, both just as good.

To make new money, Microsoft makes new versions of their software, right? People who don’t have the software they need will buy the new, especially when they get new computers.

But how to convince people who already have perfectly good software to buy the new stuff for $150 – $450?
By creating the illusion that their existing software is becoming obsolete.

Creating the Illusion

Being sorta evil, Microsoft programmed new Word to make the new DocX format by default. And it still makes good old Doc too.

Microsoft could have made the new software to keep using good old Doc as the default, and everybody using any version of Word could keeping working together fine. But they didn’t.

When you make a document with the new Word, you can save is as either DocX or Doc. The option is there when you save the document. Piece of cake.

People with the newer Word don’t know this, so they’re out there making DocX files, and the people with older versions of Word can’t open them.

If you have new Word, you can change it to always make Doc files as the default. It’s really easy to change, only takes about a minute.

If you use Word 2007, here’s how to make
it always save in Doc format.

People with older Word don’t know they can ask for a Doc file and that it’s easy to make. Instead, they’re buying new software they don’t need. New Money for Microsoft!

Why Not Just Upgrade?

What’s the big deal with buying the new stuff?

A lot of people don’t like it. I got a fee trial version of Office 2010, I tried it and it’s OK. But it looks a lot different, so you have to learn some new ways of doing things. And it’s not more powerful, it’s just more cool. It’s got fancy ribbons instead of simple buttons and toolbars…. That’s just a matter of taste I guess.
Word 2003 and the rest of Office 2003 are still a powerhouse. It does everything I need and a thousand things I never will need.
It’s perpetuating Microsoft’s proprietary monopoly. They’re just going to keep making newer and cooler, and tempting us to stay on their hamster wheel.
Bill Gates has enough money. Do you?

3 Solutions

1. Use a converter. Microsoft, being only sorta evil, makes a little piece of software you can download. People using older Word can use it to convert DocX into Doc. It’s free gratis.

Here is a link: http://bit.ly/aGA7KL

2. If you use original Word and someone sends you a DocX file, ask them to send it again, as Doc. All they have to do is open the document and do this:

File > Save As … > doc. It’s a 10 second job.

3. Stop sharing Word files. Word is for making documents, not sharing them. Sending someone a Word document is like handing someone a bowl of flour and sugar and claiming it’s a cake.

Unless you really need someone to collaborate on your document, send them a PDF. I have previously posted how to do this.

If you do need someone to work on a document or finish it, there is an etiquette involved. At least ask them what kind of software they use. Don’t assume.

I’m not the only one who feels this way. There’s a movement sweeping the planet, to end Microsoft’s illusions of monopoly. Here’s a sample:

We Can Put An End To Word Attachments.

We should all stop believing the myth that we need any version of Microsoft Office to make any documents, ever. There are many different programs for making documents, and many of them are free to all. And many don’t present the problem of others not being able to open your documents.

Microsoft should compete by making the best stuff, not by creating the illusion that they have no competition and you have no choices.

Microsoft Office is admittedly the biggest and arguably the best. But sometimes the biggest and best of something is like with cars and trucks – you aren’t going to need or notice the difference unless you’re in a race or going off road.

Maybe you’re somebody who doesn’t need the Microsoft Monster Truck of computing and would be happier with a Honda, is my point.